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근력 변화에 따라 제공되는 스마트 로봇 보조 기능을 통해 웨이트 운동시 부상을 완벽히 예방하는 스마트 운동기기이다. 강한 강성을 위해 철판 제조가 용이하도록 디자인 되었으며 패밀리룩(Family look)적용을 통해 브랜드 아이덴티티를 확립하였다.

It is a smart exercise device that completely prevents injuries during weight exercise through the smart robot assist function provided according to changes in muscle strength. It is designed to be easy to manufacture steel plates for strong stiffness, and the brand identity was established through the application of a Family look.

  • Client
  • Process

    Research & Insights
    Persona Development
    Campaign Strategy
    Messaging Development